AICE Media Studies

  CCR Document How does your product use or challenge conventions AND how does it represent social groups or issues?  Our rock music video efficiently uses various conventions in order to represent different social groups. Through edgy visuals, upbeat performance, and random clips to tie everything together, rock music videos capture the audience's attention by inserting silly clips of random things while sometimes spreading important messages. This genre of music is typically more edgy and dark than others, and we tried our best to use these conventions in our music video. We dressed in darker and grungier clothes than usual: consisting of ripped jeans, band t-shirts, and a lot of dark, smudged eyeliner. We took inspiration from the Red Hot Chili Pepper’s music video of “Can’t Stop,” where we placed Samantha on a chair and had her twirl her legs while playing guitar. We added silly little clips of us making funny faces or doing random activities to release tension and make the vid

Here it is: the final product! We are so proud of how this turned out. Enjoy!

 Lilly and I ended up leaving shortly after Isaac. We agreed to FaceTime on a later date in order to finish editing. Flash forward to around a week after we filmed, we are now getting ready to FaceTime. Only issue is, Isaac has an Android, not an iPhone. So we need to find an alternative to FaceTime. We decided to try calling on Snapchat. Even with that, it took Isaac a little time to fully get on. After a lot of buffering and connection issues, we were all successfully connected o the call. We began our editing process by watching the video fully and taking note on what we thought was wrong. I noticed that my drum part was not aligned with the music and it frustrated me. As a drummer, I have a very keen eye for messed up tempos. After about 10 more tries, we found a much better placement for the clip in which my hands and where I was hitting lined up with the music. Isaac then made a suggestion to make the inserts more spaced out. He wanted the insert of Sammie and I jumping off the c